Why Invest in Australia
Tourism in Australia
The Australian tourism industry is strong and is expected to continue to grow on the back of increased investment in infrastructure, improved accessibility to Australia and a concerted political focus on growing the tourism market.
The tourism industry continues to thrive under the Turnbull Government, with visitor numbers and spend continuing their strong trajectory. In the year ended March 2016, the tourism industry contributed:
- $116.7 billion to Australia's GDP (which represents an increase by 9% on the previous year); and
- supported over 1 million Australian jobs.
Tourism Investment Opportunity
"The current strength of the tourism investment pipeline is supported by continued investor appetite for Australian tourism infrastructure investment projects. Demand for tourism services also continues to go from strength to strength, increasing the importance of the industry’s contribution to the Australian economy."
Total tourism spend to March 2016 by international visitors = $38.1 BILLION Up 17% on previous year
The major tourism markets for Australia include:
Hilton has the number 1 brand recognition in all of Australia Tourism source markets.It also has had the highest hotel brand recognition worldwide for over a century.Hilton is the most recognised hotel brand in the world.